What to Expect from Apple's 'Surprise and Shine' Event: iPhone Ultra, Pro Series, and More

Apple is set to reveal new iPhones, including a foldable Ultra, updated Pro models, wearables, and fresh software. Here’s what each announcement means for buyers.

What to Expect from Apple's 'Surprise and Shine' Event: iPhone Ultra, Pro Series, and More
Daniel Reed

Daniel Reed

Mobile Technology Editor

Reviews smartphones, mobile platforms, and the future of personal communication.

What changes are coming to the iPhone lineup?

Apple’s next event is expected to bring its most significant shake-up in years, headlined by the debut of a foldable iPhone. This “iPhone Ultra” is rumored to feature a 7.8-inch foldable display, serving as both an iPhone and iPad mini replacement. Early leaks suggest a premium build, minimal screen crease, dual cameras, and top-end performance at a starting price around $2,000. This device is positioned for users who want cutting-edge technology and are willing to pay for something entirely new in the Apple ecosystem. For most users, the Ultra will be overkill in both cost and capability, but for Apple fans or early adopters, it marks a new era.

Alongside the foldable, the iPhone 18 Pro and Pro Max will offer more mainstream updates. Expect familiar screen sizes (6.3-inch and 6.9-inch), faster performance thanks to an A20 Pro chip, a smaller Dynamic Island, and possible upgrades in battery life and photography — especially a variable aperture for improved low-light shots. The design will likely get subtler refinements. Buyers should anticipate a price increase over the 17 Pro. If you own an iPhone 16 or older and are looking for speed, camera improvements, and longer software support, this year’s Pro models will be more attractive. Those with an iPhone 17 should weigh whether the changes are worth the annual upgrade.

Who should be watching for upgrades to Apple Watches, AirPods, and home devices?

Exclusive Red' iPhone Ultra Images Not What They Seem - MacRumors
Exclusive Red' iPhone Ultra Images Not What They Seem - MacRumors

The Apple Watch Series 12 is expected to offer small but useful upgrades: potentially a faster S12 chip and Touch ID for improved security. However, design changes may be minimal. More specialized users might look at the Apple Watch Ultra 4, which could become even more focused on fitness and durability with a slimmer case, larger display, and added sensors.

For audio, look for new AirPods 5 (possibly with and without active noise cancellation). Details remain scarce, but expect them to serve as more affordable alternatives to the AirPods Pro. Unless you’re after top-tier noise cancellation or advanced features, the next-gen regular AirPods may hit a sweet spot for value-focused buyers.

Apple’s home lineup may also grow: a Home Hub device would enter the smart display arena, using Siri and facial recognition to personalize content and control smart devices. Updated HomePod mini and Apple TV models should support the latest wireless standards (like Wi-Fi 7), AI-powered features, and improved hardware for better performance. These could be worthwhile for users invested in Apple’s ecosystem, but less relevant if you’re already happy with recent models.

How will Apple’s new software impact current users?

Beyond hardware, Apple’s event will coincide with the rollout of iOS 27, iPadOS 27, watchOS 27, macOS 27, and tvOS 27. The big ticket item: a major AI-driven Siri overhaul, bringing Apple’s assistant closer in capabilities to competitors like Gemini and ChatGPT. Expect interface updates and new features across devices, widening Apple’s AI integration into everyday tasks.

If you’re not upgrading your hardware this year, these software updates will offer a taste of Apple’s direction—aiming to enhance the experience on existing devices and maximize their longevity. Keeping your device updated remains the best way to access new features and security improvements without spending on new hardware.

Key takeaways: Who should consider upgrading this year?

iPhone Ultra — 11 things you need to know about the foldable iPhone ahead  of the Apple Event | Tom's Guide
iPhone Ultra — 11 things you need to know about the foldable iPhone ahead of the Apple Event | Tom's Guide

If you want the most cutting-edge Apple device and don’t mind the high price, the foldable iPhone Ultra will be the standout—but it’s not for everyone. The iPhone 18 Pro series will appeal to those eligible for an upgrade, offering faster performance, better cameras, and longer updates. Wearable and home device refreshes are incremental, best for dedicated users or those on much older models. No matter what you own, the new round of software updates should improve your daily experience for free. As always, weigh the cost, expected device lifetime, and your own needs before making a move.

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