What happens to your iPhone's value when new models launch?
Each year, existing iPhone models typically see a sudden decline in resale value as soon as the next generation is announced. On average, iPhones—especially recent "Pro" and "Pro Max" models—can lose up to 30% of their value within weeks of a new launch. This isn’t just a mild dip: it's often a £150–£300 difference for higher-end models. Even older and budget variants aren’t immune—price reductions hit almost all iPhones after launch events, and the trend may impact trade-in and buyback offers, too.
Who should consider selling before the next iPhone?
If you’re thinking of upgrading as soon as the new iPhone lineup drops, selling your current device before the official announcement can net you a significantly better return. This advice is most relevant for owners of recent Pro and Pro Max models, since their high resale values mean a 30% drop translates into a notable cash loss. However, anyone planning to upgrade within the next one to two months should weigh this timing. Apple’s update cycle and major carrier trade-in programs often trigger a market-wide correction in used iPhone prices, so waiting might mean missing out on the highest value.
How to lock in your trade-in value before launch
One practical workaround for those who can’t be without a phone is to use buyback or trade-in programs that let you lock your sell-back price today—often holding it for up to 30 days—even if you don’t immediately ship your device. This approach allows you to keep using your current iPhone until you actually have your new model in hand. When considering this, read the terms carefully: most buyback price locks are only valid for a set time and may be subject to the phone's final inspection upon receipt.
Alternatives: Should you trade or sell privately?
Selling privately—through marketplaces or directly to buyers—can sometimes beat trade-in offers, particularly right before a new product launch. However, private sales come with more hassle and no price lock guarantee. Trade-in programs with authorized retailers or Apple usually provide simplicity and security but often at a lower payout, especially once the new models are made public.
What does this mean for most iPhone owners?
If you want to maximize your iPhone's resale value, moving quickly before the new announcement is key—especially with a Pro or Pro Max model. Use price lock features if you can’t do without your phone, and weigh the convenience of trade-ins against the potential for higher returns from private sale. Timing your upgrade around Apple’s annual launch will almost always protect your wallet from the sharpest price drops.