What normally happens to iPhone prices after a new model launches?
Traditionally, when Apple releases a new iPhone lineup in September, prices on the previous year’s standard models drop by about $100, while Pro models are often discontinued. This strategy keeps Apple’s lineup streamlined and encourages buyers toward newer devices unless they're hunting for a deal on the previous generation’s standard edition.
Will the iPhone 17 see an immediate price drop this year?
This year is different. Apple's next lineup will reportedly not include a base iPhone 18 at its fall launch—only Pro, Pro Max, and Ultra models are expected in September, with the more affordable iPhone 18 and potential 18e not launching until much later. As a result, the iPhone 17 is expected to remain in Apple’s lineup, likely at its current price point, rather than receiving an immediate discount.
Another factor complicating the picture is the rising cost of memory and components, which may make Apple less willing to lower prices. If memory prices stay high, Apple could even maintain or raise entry prices for new models and leave the iPhone 17 unchanged—at least until the standard iPhone 18 actually arrives, which could be next year.
What happens to iPhone 17 Pro and Pro Max models?
Historically, Pro models are discontinued rather than discounted when their successors launch. That pattern is expected to hold: don’t expect to see iPhone 17 Pro or Pro Max in the Apple Store once the iPhone 18 Pro line is out. However, retailers such as Amazon and Best Buy may discount remaining stock, and pre-owned or refurbished models will likely drop in price as well.
Should you wait to upgrade, and what alternatives are there?
If your priority is saving money, it’s smart to hold off buying an iPhone 17 until after Apple’s new models are announced—even if there’s no official price drop, retailers may quietly mark down remaining inventory. Plan to buy soon after the new models are revealed, before stock gets low. If you’re eyeing the Pro models, act fast: once discontinued, new stock is limited and discounts may only be available from third-party sellers.
Buyers wanting the latest features will of course favor the new iPhone 18 Pro series, which are expected to launch at premium prices. For budget-minded shoppers, the iPhone 17e or iPhone Air may remain at current mid-range prices, but keep in mind that true Apple-sanctioned price cuts are unlikely this cycle due to Apple’s altered release schedule and ongoing component costs.
What’s the bottom line this iPhone release cycle?
This year breaks with tradition: don’t expect an immediate iPhone 17 price cut when the iPhone 18 Pro models launch. Only when the standard iPhone 18 eventually goes on sale—likely next year—should buyers anticipate Apple’s usual $100 reduction on last year’s standard model. Meanwhile, watch for deals from third-party retailers eager to clear out old inventory, especially on discontinued Pro models or certified refurbished units. If price is your main concern, patience may pay off, but official savings could be slower coming than in past years.