Yodobashi Camera's Best-Selling Cameras and Lenses for 2025: Compact Dominance

• Yodobashi Camera has shared its best-selling cameras and lenses for 2025
• The shortlists are dominated by compact cameras and zoom lenses
• Fujifilm's X100VI still tops the cameras list, two years after its release

During my visit to Yodobashi Camera, the largest camera store in Japan and the world, I was amazed by the extensive selection of both new and vintage camera gear.

This visit coincided with the launch of the Fujifilm X100VI, which made history as the most pre-ordered camera upon its announcement. Two years later, it remains a favorite according to Yodobashi, which recently revealed its best-selling cameras for 2025, with the X100VI leading the pack.

The retailer's best-selling cameras list highlights a notable trend: compact cameras are thriving. Out of the 20 cameras listed, 18 are compacts, with the remaining two being different bundles of the Sony ZV-1 II, a vlogging camera that is smaller than many of the compacts.

While it's expected that affordable cameras would sell more than high-end mirrorless models, the presence of several premium compact cameras priced in the thousands, such as the Fujifilm GFX100RF, Sony RX1R III, and Leica Q3, indicates that price isn't the sole factor influencing sales.

Despite advancements in smartphone camera technology, compact cameras continue to attract photography enthusiasts.

The best-selling lenses list was equally intriguing—none of the 20 featured lenses are primes. All are zoom lenses, with Sony's FE 24-70mm F2.8 GM II taking the top spot, followed by its 70-200mm F2.8 GM II in third place, while Canon secured seven entries on the list.

A breakdown of the best-selling lists for 2025

Here are the best-selling cameras at Yodobashi Camera for 2025:

1. Fujifilm X100VI – it's also our favorite compact camera overall
2. Canon PowerShot SX740 HS – a six-year-old point-and-shoot travel zoom
3. Panasonic Lumix ZS99 / TZ99 – re-release of a point-and-shoot travel zoom
4. Ricoh GR IV – the recent update of Ricoh's small fixed-lens APS-C camera
5. Fujifilm X half – the quirky half-frame film photography-inspired model
6. Sony ZV-1 II – the only mirrorless camera in the list, a small vlogging E-mount
7. Ricoh GR IIIx – the previous-generation GR with a tighter 40mm f/2.8 lens
8. OM System Tough TG-7 – the undisputed best waterproof camera
9. Sony ZV-1 II Shooting Grip Kit – vlogging mirrorless camera with accessories
10. Kodak PixPro C1 – a super cheap, lo-fi point-and-shoot
11. Fujifilm GFX100RF – a medium-format monster with class-leading photo quality
12. Canon IXY 650 – Canon re-released a similar model last year with USB-C charging
13. Sony RX1R III – a full-frame 61MP model, coming 10 years after its predecessor
14. Leica D-Lux 8 – Leica's premium compact with Micro Four Thirds sensor
15. Canon PowerShot G7 X Mark III – a vlogging compact that trended on TikTok
16. Canon PowerShot V1 – new, improved from the G7 X Mark III with bigger sensor
17. Nikon Coolpix P950 – a bridge camera with mega 83x zoom
18. Leica Q3 – Leica's full-frame 61MP premium compact with fixed 28mm f/1.7 lens
19. Nikon Coolpix P1100 – a record-breaking bridge camera with 125x optical zoom
20. Sony Cyber-shot RX100 VII – long-in-the-tooth, versatile compact with zoom

Yodobashi Camera's best-selling lenses for 2025 include:

1. Sony FE 24-70mm F2.8 GM II
2. Nikon Nikkor Z 24-120mm f/4 S
3. Sony FE 70-200mm F2.8 GM OSS II
4. Canon RF 100-500mm F4.5-7.1 L IS USM
5. Canon RF 100-400mm F5.6-8 IS USM
6. Tamron 28-200mm F/2.8-5.6 Di III RXD (E-mount)
7. Canon RF 70-200mm F2.8 L IS USM Z
8. Canon RF 70-200mm F2.8 L IS USM
9. Canon RF 24-70mm F2.8 L IS USM
10. Nikon Nikkor Z 180-600mm f/5.6-6.3 VR
11. Hasselblad XCD 2.8-4/35-100E
12. Nikon Nikkor Z 28-400mm f/4-8 VR
13. Nikon Nikkor Z 70-200mm f/2.8 VR S
14. Sigma 28-70mm F2.8 DG DN | Contemporary (E-mount)
15. Nikon Nikkor Z 24-70mm f/2.8 S II
16. Canon RF 200-800mm F6.3-9 IS USM
17. Sigma 16-300mm F3.5-6.7 DC OS | Contemporary (RF-mount)
18. Canon RF 24-105mm F4 L IS USM
19. Tamron 28-75mm F/2.8 Di III VXD G2 (E-mount)
20. Sigma 24-70mm F2.8 DG DN II | Art (E-mount)

These lists suggest that photography enthusiasts are gravitating towards premium compact cameras while opting for high-quality zoom lenses for their mirrorless systems. This trend highlights the impressive versatility of modern zoom lenses, indicating that users prioritize flexibility over the traditional prime lens.

What are your thoughts on these lists? Which products are you interested in? Share your opinions in the comments below!