What actually changed with the iPad Air M4 price and features?
The recent price increase on the iPad Air M4 pushed its base model from $599 to $749. Now, with a $100 discount, the 11-inch M4 model sits at $649. You're still paying more than last year's launch price, but the newer Air brings meaningful upgrades: the M4 processor (significantly faster and enabling on-device AI), 12GB RAM for improved multitasking, Wi-Fi 7 support, and standard 12MP cameras. Its design, battery life, and display remain top-tier for a mid-range tablet.
Who should buy the iPad Air M4—and who should skip?
- Who should buy: Buyers who need more power than the base iPad but want to avoid the iPad Pro's steep price. The Air M4 is well-suited for students, creators using advanced apps, and anyone who values long-term iPadOS support.
- Who should skip: If your main use is media streaming, browsing, or light note-taking, the standard iPad 11-inch (A16) offers similar screen size and solid performance for much less. Those wanting a tablet for kids or household use won't see a major benefit in paying for the M4's extra speed.
How does it compare with the 11-inch iPad (A16) and iPad Pro?
Versus iPad 11-inch (A16): The Air M4 is faster and better for multitasking, but the base iPad is a much stronger value for casual users, especially at its current $399 sale price. Both have 11-inch displays and updated cameras, though the Air has higher memory and next-gen wireless.
Versus iPad Pro: The Pro steps things up with an even more advanced OLED display, higher storage ceiling, Face ID, and exclusive features for creative workflows. However, for most buyers, the Air M4's performance and lower price will be more practical.
Key trade-offs to consider before you buy
- Value after discount: The sale price makes this a more justifiable purchase if you want premium features without the Pro's expense, but value shoppers should compare directly with the base iPad.
- Accessories add up: For productivity (keyboard, Apple Pencil), factor in at least $250 extra; this brings the total closer to an entry-level MacBook.
- Longevity: The M4 chip gives you better future-proofing for iPadOS and "Apple Intelligence" features, which could matter over a typical 4-5 year ownership.
Takeaway: Is the iPad Air M4 at $649 still a good buy?
The iPad Air M4 offers strong performance, modern connectivity, and decent future-proofing, but its value is best for users who will push those advantages. For simple streaming, browsing, or schoolwork, the cheaper 11-inch iPad remains the smarter buy. If you need a balance between power and price—and plan to keep the device for years—the Air M4 at its current discount is a worthwhile upgrade. Always total up the real cost including necessary accessories before buying.