What Are the New Disney+ and Hulu Price Changes in the US?
Disney has implemented price hikes for most Disney+ and Hulu subscription options in the US, marking the sixth consecutive year of increases. The most significant change is the Hulu-Disney+ Premium (ad-free) bundle, which is rising by 13% to $21.49 per month, adding $2.50 monthly for current and new subscribers. Other plans, including standalone and bundled packages, have smaller increases ranging from $0.50 to $3.00.
Specifically, three bundles remain unchanged in price: the popular Disney+ and Hulu bundle with ads at $12.99, the Disney+, Hulu, ESPN Unlimited Bundle with ads at $35.99, and its Premium (ad-free) version at $44.99.
Which Plans Are Free from Price Increases?
Disney has deliberately kept the cost of some of its most affordable bundles stable amidst broad market increases. The Disney+ and Hulu bundle with ads is holding steady at $12.99 monthly. Similarly, the ESPN Unlimited bundles, both with ads and premium, have no price changes. According to Disney, ad-supported standalone plans increased only slightly by 4%, reflecting an effort to maintain accessible entry-level options.
Why Are Price Hikes Not Affecting UK, Europe, and Australia For Now?
Subscribers outside the US, particularly in the UK and Europe, have not yet been subject to these price hikes. A spokesperson indicated no current plans to adjust pricing in those regions, although historically, increases tend to follow US hikes within weeks. Australian users saw a price increase earlier in the year, making future adjustments possible but not immediate.
Users in these regions should be mentally prepared for potential price changes in the near future, though no specific timelines have been announced.
What Does This Mean for Disney+ and Hulu Subscribers?
If you are subscribed to one of the bundles or standalone plans facing a price increase, expect to pay more in your next billing cycle. However, the availability of frozen prices on popular bundles gives some users the chance to maintain their current costs if they choose one of the unchanged options. This strategic pricing approach aims to balance ongoing investment in platform improvements with competitive market positioning.
For international subscribers, continuing with your current plan remains financially the same for now but keep an eye out for future updates.