Challenges of Adapting Universes Beyond into Magic: The Gathering

Explore the key challenges Wizards of the Coast faces when integrating Universes Beyond IPs into Magic: The Gathering, including color identity and character translation.

Challenges of Adapting Universes Beyond into Magic: The Gathering
Olivia Hart

Olivia Hart

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What Makes Translating Universes Beyond IPs into Magic Difficult?

Adapting non-native intellectual properties (IPs) into Magic: The Gathering (MtG) presents unique design challenges. One major difficulty is translating beloved characters into the game’s color identity system without creating overly complex or unbalanced cards. Characters often possess traits spanning multiple colors which makes them hard to represent with simple mechanics.

For example, a character like Bilbo Baggins can be seen as Blue for cleverness, Black for morally ambiguous actions, or Green for his connection to nature. Designers solve this by creating multiple versions of the same character at different story points, spreading their color identities to keep cards accessible and gameplay streamlined. This approach also helps prevent decks from becoming "five-color soup"—an unwieldy mixture of all colors that complicates both deck-building and gameplay.

How Do Designers Balance Familiar IPs with Magic's Mechanics?

Gavin Verhey explains the biggest difficulties of adapting Universes Beyond  into Magic: The Gathering — from avoiding five-color soup, to 'Figuring out  what Green means' | TechRadar
Gavin Verhey explains the biggest difficulties of adapting Universes Beyond into Magic: The Gathering — from avoiding five-color soup, to 'Figuring out what Green means' | TechRadar

Consistency within Magic’s existing tribal and color systems is crucial when integrating new settings. For Middle Earth sets, designers ensure new cards fit into existing creature groups like Dwarves, Elves, Goblins, and Hobbits, making them synergize well with previously released sets. Notably, the addition of multi-color legends, such as a Red-White Dwarf lord, helps unify creature types and enables players to build cohesive decks.

However, some worlds lack clear representations for certain colors, especially Green, which traditionally symbolizes growth and nature. Determining what Green means in universes without elves, plants, or natural themes can make or break the adaptation's success. For Middle Earth, Elves and Bears filled that role, but this is not always straightforward for other Universes Beyond properties.

What Constraints Are There When Using Partner IPs?

Another challenge involves licensing and narrative constraints. Designers often face limitations on which parts of a franchise’s history or characters they can include in a set. For example, The Lord of the Rings set focused on specific storylines and excluded references to The Hobbit to preserve potential future sets. Similarly, Avatar: The Last Airbender sets may exclude characters from The Legend of Korra.

This often means designers must carefully select content that fits the current set's theme while leaving room for future expansions. In contrast, some Universes Beyond sets like those for Final Fantasy or Doctor Who have access to their entire franchise's history in a single set, allowing broader character inclusion.

What Benefits Do Universes Beyond Sets Bring to Magic?

Opening 30 Magic Universes Beyond Lord of the Rings Draft Booster packs to  see what we can pull!
Opening 30 Magic Universes Beyond Lord of the Rings Draft Booster packs to see what we can pull!

Universes Beyond expansions bring familiar characters and settings to Magic, offering fans exciting new gameplay and design opportunities. Their distinct characters create unique design puzzles that can refresh gameplay and attract fans of the partnered franchises.

Additionally, themes from these universes often introduce new mechanics or variations on existing ones. For instance, Middle Earth’s use of the Amass mechanic was adapted to fit Goblins and Orcs, adding depth and thematic flavor. These sets can broaden Magic's appeal and provide diverse player experiences while integrating smoothly with established game elements.

How Will Universes Beyond Influence Future Magic and D&D Collaborations?

Following the success of Universes Beyond in Magic, Wizards of the Coast plans to extend this approach to Dungeons & Dragons with collaborations featuring worlds like World of Warcraft and Star Wars. These partnerships will bring iconic characters, settings, and classes into tabletop roleplaying, enriching D&D with the same cross-franchise appeal seen in Magic.

Though none of the Universes Beyond properties have crossed over between Magic and D&D yet, internal excitement suggests future expansions may leverage these shared universes, further blurring the lines between different gaming experiences.

Key Takeaway: Adapting Universes Beyond Requires Careful Design Choices

MTG / Universes Beyond Assassins Creed Variants
MTG / Universes Beyond Assassins Creed Variants

Successfully integrating Universes Beyond IPs into Magic: The Gathering demands navigating color identity complexities, licensing limits, and mechanical balance. Designers use tactics like multiple character versions and selective content inclusion to preserve gameplay integrity and fan expectations.

While challenging, these adaptations enrich Magic's landscape, offering fresh gameplay tied to beloved franchises. Fans can look forward to increasingly diverse and innovative sets that respect both Magic’s core design principles and the essence of the original IPs.

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