Pringles has partnered with Bethesda Softworks and Xbox to unveil a limited-edition Fallout 76 Mystery Flavour. This collaboration brings the post-apocalyptic world of Fallout 76 to snack enthusiasts, offering a unique taste experience that encourages fans to engage in a guessing game.
Product Details
- Availability: The Fallout 76 Mystery Flavour will be available in the UK starting January 28, 2026, at Morrisons, with plans for wider distribution in the future. (dexerto.com)
- Packaging: The product features themed tubes adorned with official Fallout 76 Vault imagery, immersing consumers in the game's aesthetic. (talkingretail.com)
Engagement and Contest
- Guessing Game: Fans are invited to submit their guesses for the mystery flavour by scanning a QR code on the tube's packaging, leading them to Pringles' Poptopia platform. (talkingretail.com)
- Prize: One lucky winner will receive a five-night trip for two to California, including flights, transfers, and 4-star accommodation with breakfast. (talkingretail.com)
- Additional Rewards: Participants can also claim exclusive in-game rewards for titles such as World of Warcraft: Midnight, Sea of Thieves, and The Outer Worlds 2. (dexerto.com)
Promotion Period
- Duration: The guessing window is open from January 6 to May 7, 2026, providing fans with ample time to participate. (dexerto.com)
This initiative follows Pringles' tradition of engaging consumers with innovative flavours and interactive campaigns, building on previous successful collaborations and mystery flavour releases.
- (talkingretail.com)
- (betterretailing.com)