If you haven't noticed, 2026 is being hailed as the year of analog revival. Many are declaring their intention to swap smartphones for retro devices like the Nokia 3210, record players, and even library cards.
My social media feeds are filled with younger individuals vowing to erase their online presence and embrace the charm of brick-and-mortar libraries, proclaiming, "There’s no AI in libraries."
In light of major tech companies funding a $300 million ballroom in the White House while independent bookstores contribute to food banks, opting out of online subscriptions feels like a justified response to the current climate.
Additionally, the backlash against Spotify's payment structure and rising costs of cloud storage due to AI demands only adds to the allure of simpler times. The ongoing chip shortage is likely to increase TV prices, making it harder to enjoy streaming services.
Moreover, the constant surveillance of our streaming habits by AI algorithms raises concerns about privacy. As we enter 2026, many millennials and older generations are yearning to cancel their media subscriptions in favor of owning music in physical formats, free from the feeling of being constantly monitored.
You Can Keep Your New Year, I'll Pick an Old One
This year, I’m choosing 1997, specifically the Now That's What I Call Music! 37 double-cassette compilation featuring the hottest hits of the year. I stumbled upon this nostalgic treasure, along with Now 29, Now 31, and Now 33, in my fiancé's childhood bedroom over the holidays.
Among the collection were albums like East 17's Walthamstow and The Verve's Urban Hymns, revealing a surprising fondness for 90s music.
How Much?!
One cassette, Catatonia's International Velvet, still has its original price tag of £10.99 from 1998, which is equivalent to about £25.85 today. In contrast, we now pay £12.99 monthly for access to virtually every song ever recorded.
It's Time to Meet the Players
Regular readers might recall my previous mentions of the FiiO CP13, a versatile cassette player. This model, while functional, is designed to let the music take center stage.
Can You Tell Me Who Will Still Care? Mmmbop…
As I play the first track, Hanson’s MMMBop, I’m reminded of the bittersweet lyrics juxtaposed with a catchy chorus. The sound feels raw and nostalgic, like a garage band jamming.
Each song transports me back to a simpler time, reminding me of the joy of experiencing music without the distractions of modern technology.
Yes, Queen
My fiancé, intrigued by my newfound obsession, picks up another cassette and reminisces about the significance of these compilations in music history.
If We Do This, We Also Need to Show Up in Physical Form
While collecting cassettes and vinyl is enjoyable, we must remember to support artists by attending live shows and purchasing merchandise. I've already booked tickets to several concerts this year.
Additionally, consider signing the petition for fairer music streaming laws to ensure artists receive their due compensation.
A Lasting Future
Listening to my new cassettes on a reliable analog system, free from digital interruptions, I realize the value of investing in quality audio equipment. Unlike wireless earbuds, my wired Campfire Audio Clara IEMs are built to last.
As I enjoy these timeless tracks, I’m reminded that music has the power to transcend generations. As Michael Stipe once sang, "Withdrawal in disgust is not the same as apathy."